Most of us find difficulty in choosing between SEO services and PPC services in India. Let us find out the answer!
Before starting, let’s understand the meaning of PPC and SEO and the differences between them.
Search Engine Optimization and Pay Per Click both are elements of digital marketing.
SEO is the task of taking your website on top rankings in SERP. These results are 100% organic. Whereas, in PPC, we display advertisements to promote our product or service. Â
In PPC, we have to pay a certain amount to the platform on every click we get. Whereas in SEO, no amount is essential to pay except to the team you hired or outsourced.
If you are on top ranking of SERP by SEO, still the PPC ad will appear above the organic results. This is one of the most significant advantages of PPC ads.
Moreover, we can focus on location, age factor, pricing and interest of people in PPC campaigns. This will get your ad to be seen by the right people only.
Whereas in SEO, there is no possibility of refining SEO activities to target audience based on an exact geographic location and other parameters.
In PPC, you get more options on spending your daily budget - how much to bid on CPC, ad scheduling, and others - on your business ad.
SEO is a long process, and it can take up to 6 to 12 months to gain rankings. On the contrary, a PPC campaign can be set up within minutes and start running after approval.
So, which one is better?
Well, according to me it depends on your business needs. However, if you want to get early results and have excellent financial support, then you should go for PPC.
Likewise SEO is a significant tool to build your brand reputation and reach to targeted audience slowly. Your brand voice will be heard and create engagement with potential audience online.
Unlike the PPC services, SEO can be a cost-effective marketing solution once your keywords or website start ranking on top. The only problem is that SEO can be a lengthy process, and sometimes, you may lose patience.
The best approach for a company
Without a doubt, both SEO and PPC service have pros and cons. However, the best approach is to run a combined effort of both to increase web traffic and generate sales quickly.
Is PPC easy to handle?
Well, PPC is to be managed by a PPC expert. If you are individually handling your PPC account without proper guidance, search engines end your monthly budget in a day.
Even SEO project success is not achievable unless you hire experts for activities according to search engine guidelines. Â
Are you looking for PPC services in Delhi?
Splashsys is one of the best agencies offering PPC services in Delhi, Mumbai, Gurgaon and other cities of India. They have a team of experts to handle the PPC campaign and give more leads in less budget. Contact them for services now